Textkiller

At Mosaic, I participated in a brand redesign for Textkiller.

Textkiller, designed as a complement to Robokiller for addressing spam texts among younger users, required rebranding for sustained relevance. We embarked on a redesign effort to establish a distinct visual identity tailored to modern demographics and seamlessly integrate with Robokiller and our broader telecommunications app portfolio.

This entailed creating a fresh brand identity, colour palette, and visual style to carve a unique niche in the spam text market while enhancing user experience across all touchpoints.

We developed a flexible identity system that uses ‘Etch’ lines to carry the narrative forward through the Product experience and across each customer touchpoint, connecting photography, infographics, packshots, illustrations, and interactive elements into a cohesive flow.